Traditional management often confuses feedback with performance evaluation: formal, impersonal, and often discouraging processes. However, as work becomes increasingly collective, complex, and creative, the logic of individual evaluations proves not only limited but obsolete.

What we need are more human, agile, and effective practices—capable of strengthening trust, encouraging dialogue, and fostering mutual learning.

Created over a decade ago, the Feedback Canvas has already been adopted by numerous organizations in Brazil and around the world. Since then, it has contributed to transforming organizational cultures, establishing more transparent, respectful, and innovation-aligned relationships—while also driving the professional development of individuals and teams.